09.24 2021
June’s Collection
The glint of foil and brightly colored packaging stands out among the street gunk one normally encounters along the sidewalks and gutters of Philadelphia.
It’s a relatively new kind of litter for the city: disposable bags for holding pocket-sized amounts of CBD gummies.
Just as craft beer companies make a lot of effort to create unique identities through label design, weed packaging now must stand out. Medical marijuana dispensaries and boutiques have begun to proliferate around the region, carrying products that cater to a variety of personalities and tastes.
These heavily branded, single-use containers inevitably end up left behind wherever people congregate for fun. The odor-proofing baked into the bags makes them durable, able to withstand rain or dirt.
Once you start noticing them, you’ll see them in nearly every neighborhood in Philadelphia.
Many of the pocket-sized bags come from growers on the West Coast, where cannabis is legal, and weed is grown by increasingly professional enterprises. It’s a competitive market, and consistent design and layout can help differentiate one brand from another.